Transform or perish: Preparing the business for a postpandemic future

Abstract

The Coronavirus outbreak presents a significant threat to public health and is profoundly distresses the global economy. There are no sectors left affected by the outbreak on a local, national, and global scale. Some sectors have come to a complete standstill, whereas others have received high demands. All known business models came under question. The crisis served as a check-up, allowing executives to question existing systems, the company, and its management capacities. Nonetheless, crises have enabled businesses to adopt innovative approaches such as new ways of working and the use of modern technology quickly. It will be challenging for businesses to adapt to these innovations that are coming very fast in the postcrisis uncertainty. This article aims to inform managers, decision-makers, and team leaders about the changes they will face in the post-Covid-19 world, based on the example of the agriculture and food sector, and to provide them with a road map.