The effect of post type and post category on citizen interaction level on facebook: The case of metropolitan and provincial municipalities in the marmara region of Turkey

dc.contributor.buuauthorSobacı, Mehmet Zahid
dc.contributor.buuauthorHatipoğlu, İbrahim
dc.contributor.buuauthorKorkmaz, Mehmet Furkan
dc.contributor.departmentUludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/Siyaset Bilimi ve Kamu Yönetimi Bölümü.tr_TR
dc.contributor.orcid0000-0002-4561-9160tr_TR
dc.contributor.researcheridAAH-8932-2021tr_TR
dc.contributor.researcheridJ-2889-2019tr_TR
dc.contributor.scopusid55921355700tr_TR
dc.contributor.scopusid57074703400tr_TR
dc.contributor.scopusid57205475263tr_TR
dc.date.accessioned2024-01-25T07:51:41Z
dc.date.available2024-01-25T07:51:41Z
dc.date.issued2018
dc.description.abstractLocal governments use social media tools to inform citizens, promote themselves to their audiences, collect feedback from citizens and use this feedback as input in the process of improving public services and policies. To achieve these goals, local governments need to reach out to the greatest number of people using a successful communication strategy. Post characteristics such as post type and category have an effect on the number of citizens reached by local governments and the amount of feedback received from them (such as the number of reactions, comments and shares). Therefore, the basic research question of the present study is as follows: What type and content of posts would help local governments increase the level of interaction with their citizens? In this context, this chapter aims to analyze the relationship between the types and categories of Facebook posts sent by the metropolitan and provincial municipalities in the Marmara Region of Turkey and the level of citizen interaction. In this study, the methods of content analysis and the Kruskal-Wallis test are used. The results of our analysis reveal that there is a significant relationship between post type and post category and citizen interaction level.en_US
dc.identifier.citationSobacı, M. Z. vd. (2018). ''The effect of post type and post category on citizen interaction level on facebook: The case of metropolitan and provincial municipalities in the marmara region of Turkey''. ed. Mehmed Zahid Sobacı ve İbrahim Hatipoğlu, Public Administration and Information Technology, Sub-National Democracy and Politics Through Social Media, 29, 91-105.en_US
dc.identifier.eissnhttps://doi.org/10.1007/978-3-319-73386-9_5en_US
dc.identifier.endpage105tr_TR
dc.identifier.isbn978-3-319-73386-9978-3-319-73385-2
dc.identifier.scopus2-s2.0-85060160373tr_TR
dc.identifier.startpage91tr_TR
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-3-319-73386-9_5en_US
dc.identifier.urihttps://hdl.handle.net/11452/39313en_US
dc.identifier.volume29tr_TR
dc.identifier.wos000441383900006tr_TR
dc.indexed.pubmedPubMeden_US
dc.indexed.wosBKCI-SSHen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.journalPublic Administration and Information Technology, Sub-National Democracy and Politics Through Social Mediaen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergitr_TR
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCommunicationen_US
dc.subjectGovernment & lawen_US
dc.subjectGovernmenten_US
dc.subjectMediaen_US
dc.subjectEngagementen_US
dc.subjectTwitteren_US
dc.subject.scopusOpen Government; Transparency; E-Governanceen_US
dc.subject.wosCommunicationen_US
dc.subject.wosPolitical scienceen_US
dc.titleThe effect of post type and post category on citizen interaction level on facebook: The case of metropolitan and provincial municipalities in the marmara region of Turkeyen_US
dc.typeArticleen_US
dc.typeBook Chapter

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