Environmental concern and government incentives on perceived value and electric automobile adoption

Abstract

It is important to understand consumer expectations to achieve the goals set for the transition to electric automobiles. The aim of the research is to determine the effect of perceived value and its antecedents on consumers' intention to adopt electric automobiles and to examine the role of environmental concern and government incentives in the effect of perceived value on adoption intention. In the research, data were collected from 776 people by survey method and analyzed through PLS-SEM structural equation modeling. As a result of the research, it was found that economic benefit, driving benefit, driving range, environmental benefit and social image have a positive effect on perceived value, perceived value has a positive effect on adoption intention, environmental concern doesn't have a moderating role in the effect of perceived value on adoption intention, but government incentives have a moderating role on the effect of perceived value on adoption intention.