Can an innovation oriented vision statement really trigger innovation in small and medium sized enterprises? Evidence from Turkey

Abstract

In literature, it is claimed by some studies that the content of a vision statement can be a tool to reach some desired individual and organizational level results. The importance of various types of innovation for organizations has been supported by many empirical studies. Therefore, this study investigates the effect of a vision statement's content on the amount of innovation in Turkish small and medium sized enterprises. With this aim, first this chapter briefly reviews the literature on vision statements and innovation, followed by the methodology and findings. The chapter ends with future directions and conclusions, which include the originalities and limitations of this study.