A research on the relationships among Faculty's reputation, image and students' intentions of future collaborations: Findings from the Turkey

Abstract

University-Industry collaborations can create various benefits for the all sides of them. However, there is often a weak link of collaboration in many countries between Higher Education Institutions (HEIs) and industrial organizations. Therefore, to strengthen the relationship and to create benefits for stakeholders of it, an investigation of the determinants of the collaboration between universities and industrial organizations is important. Many previous studies found that HEIs' positive reputation and image increase the loyalties of students to their institutions. Thus, the main aim of the study was to investigate the relationship between reputation and image of an HEI and intentions of its students on future collaborations. For this aim, the data was collected from 1368 senior students of a faculty in a public university. The results of the research indicated that a combination of HEI's reputation and image affect students' intentions to collaborate with their universities in future.