Exploring the presence of sofalizing behavior among filipinos: A mixed method inquiry

Abstract

This study investigates the phenomenon of sofalizing-socializing online from the comfort of one's home-among Filipinos, focusing on Generations X, Y, and Z. In the context of the Philippines' high internet and social media usage, this research examines how sofalizing affects social interactions and overall well-being across different age groups, using a mixed-methods sequential explanatory design. In Phase I, quantitative data were collected from 527 participants using the Sofalizing Scale (SS). Results indicated no significant differences in sofalizing behaviors across the generations. Phase II involved qualitative interviews with 12 participants, selected through stratified random sampling, to explore their lived experiences. The thematic analysis revealed one common theme, experience of the dynamics of online interaction, shared by all generations, highlighting the comfort, flexibility, and convenience of online interactions. Distinct themes emerged for each generation: Generation X emphasized adaptation to new digital tools and challenges in online interaction; Generation Y shared similarities with both Generations X and Z, reflecting their transitional role; and Generation Z focused on surface-level interactions and time management related to social media consumption. These findings underscore the complexity of sofalizing behaviors and the need for further research to understand how digital interactions shape social dynamics in contemporary society.