2019 Cilt 19 Sayı 2

Permanent URI for this collectionhttps://hdl.handle.net/11452/15735

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    Honey quality and honey purchasing relationship
    (Bursa Uludağ Üniversitesi, 2019-08-17) Dülgeroğlu, İsmail
    This study aims to model the relationship between honey quality and honey purchasing. To reach the aim of this research honey consumption patterns are investigated. The location of the study was Kırklareli and the convenience sampling method was used. Data were collected by questionnaire method. Structural equation modelling with partial least squares method was used to identify the relationship between honey quality and purchasing. A significant relationship was found between honey quality and honey purchasing, but the honey quality perception of the participants showed a different outcome. Brand names and warrantees on the labels had no impact on honey quality perception. This finding indicates that there is a very unique approach that honey marketers should be taking when it comes to selling honey.