Bursa İlinde yumurta pazarlaması
Loading...
Files
Date
1996-03-12
Authors
Cengiz, Nalan
Journal Title
Journal ISSN
Volume Title
Publisher
Uludağ Üniversitesi
Abstract
Bu çalışmada Bursa ili yumurta pazar yapısı ve pazarlama kanalları ile ildeki pazarlama sorunları;, yumurtacı tavuk işlet meleri, toptancı tüccar ve perakendecilerden toplanan verilere bağlı alarak incelenmiştir. ilde yapılan araştırmada 10.000 adet kapasiteli işletmeler de yumurta maliyeti 2527,32 TL. /Adet, 10.000 adetten büyük iş letmelerde 1522,08 TL. /Adet bulunmuştur. Araştırma alanında yapılan incelemede yumurta pazarlamasın da, en çok kullanılan pazarlama kanalının "üretici - >toptancı tüccar- - >perakendeci - >tüketici kanalı olduğu tespit edilmiştir. Bu kanalda tüketicinin ödemiş olduğu para ile üreticinin eline geçen para arasındaki -fark olan pazarlama marjı 1 adet yumurta için ortalama 1.000 TL olup, bu miktarın % 25 ' i toptancı tüccar, % 75' i de perakendeci arasında paylaşılmaktadır. Pazarlama, da önemli sorunlar bulunmakta, sektörün gelişimi için bu eksikliklerin giderilmesi özellikle üretim ve satış aşamalarında örgütlenmelerin gerçekleşmesi gerekmektedir. Ayrıca, tüketici talepleri dikkate alınarak, yeni pazarlama hizmetleri sunulmalıdır.
In this study, egg marketing structure and channels and related problems in Bursa province have been insvest i gated by using data were collected -From hen houses, wholesalers and retail merchants. In this research hen houses are divided in two groups, according to their capacities below and above 10.000 egg/year. Average cost per egg were- determined as 2.527,32 TL. and.1. 522, 08 TL . respectively. It was determined that the most used marketing channel having 60 % of market share consists of four steps such ass producer-wholesaler-retai ler -consumer. Marketing margin as the difference between current price which is paid- by consumers and amount of money which is received by producers was about 1.000 TL per egg. And it was shared by whalesaler and retailer by 25 % and 75 % respectively. There are some important problems in marketing. These prob- lems could been over come by sectoral progress and especially in production and selling stages. Setting producer and sales coorporat ions will help to solve these problems. Moreover, addi tional marketing services..must be performed taking into conside ration the customer demands.
In this study, egg marketing structure and channels and related problems in Bursa province have been insvest i gated by using data were collected -From hen houses, wholesalers and retail merchants. In this research hen houses are divided in two groups, according to their capacities below and above 10.000 egg/year. Average cost per egg were- determined as 2.527,32 TL. and.1. 522, 08 TL . respectively. It was determined that the most used marketing channel having 60 % of market share consists of four steps such ass producer-wholesaler-retai ler -consumer. Marketing margin as the difference between current price which is paid- by consumers and amount of money which is received by producers was about 1.000 TL per egg. And it was shared by whalesaler and retailer by 25 % and 75 % respectively. There are some important problems in marketing. These prob- lems could been over come by sectoral progress and especially in production and selling stages. Setting producer and sales coorporat ions will help to solve these problems. Moreover, addi tional marketing services..must be performed taking into conside ration the customer demands.
Description
Keywords
Yumurta, Pazarlama, Bursa ili, Pazarlama marjı, Egg production, Egg marketing, Bursa province, Marketing margins
Citation
Cengiz, N. (1996). Bursa İlinde yumurta pazarlaması. Yayınlanmamış yüksek lisans tezi. Uludağ Üniversitesi Fen Bilimleri Enstitüsü.