Consumer behaviour and purchase ıntention for organic food

Abstract

It is a sad fact that applications made to increase productivity in food products have negative effects on the environment and human health. In addition, consumers' choice of food more consciously leads to an increase in demand for organic foods. In this study, the buying behavior and loyalty of organic food customers are examined with 400 participants in Bursa. While 85% of the respondents consume organic products, 15% of them do not consume organic products. According to the results of the survey, most of the people who consume organic products are university graduates. Organic product markets are preferred for the supply of organic products by the consumers. Product appearance is effective for buying by 54% of individuals who consume organic products. Most consumed organic products are milk and dairy products. In this study, an attempt was made to measure the knowledge and awareness levels of people living in Bursa about organic food. The research is thought to provide beneficial contributions to organic food sector marketing activities and national agriculture.