Person: TURHAN, ŞULE
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TURHAN
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ŞULE
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Publication Why organic food? A field study(Parlar Scientific Publications (P S P), 2020-01-01) Erdal, Burcu; ERDAL, BURCU; Turhan, Sule; TURHAN, ŞULE; Vural, Hasan; VURAL, HASAN; Bursa Uludağ Üniversitesi/Ziraat Fakültesi.; 0000-0002-6839-913X; AAG-7295-2021; AAG-8086-2021; AFB-8936-2022In Turkey, the production and consumption of organic food is still small-scale. The amount of organic product per capita annual consumption in Turkey was determined to be 1.3 euros. The most important reasons why this value is lower than EU countries are; income levels of consumers, difficulties in accessing organic products, consumer reluctance and expensive organic food that is sold in Turkey In this study, demand-side of organic products is tried to be defined by investigating consumers' attitude, thoughts and behaviours. For this reason a survey has been conducted in Istanbul with 205 consumers about organic product consumption. Survey results have been analysed using statistical methods. The results reveal that consumers show important differences in terms of organic product consumption, that the market is not homogenised and that a marketing strategy that is in accordance with consumer demands is necessary for success.Publication Analysis of ecological and sustainable food consumption: The case of fast food restaurant(Parlar Scientific Publications (P S P), 2020-01-01) Kılıç, Tuğce Meryem; Turhan, Sule; TURHAN, ŞULE; Bursa Uludağ Üniversitesi/Ziraat Fakültesi; AAG-8086-2021The aim of this study is to evaluate the perspectives of consumers regarding the understanding of sustainable consumption in the fast food sector and to reveal the problems experienced by consumers during the consumption phase and the importance of the feedback on these problems, in terms of sustainable management. In a study in which 291 customers participated, data was gathered by providing the selected volunteering customers with a questionnaire. The SPSS 22.0 statistical package program was used to evaluate and analyse the data collected with the questionnaire. With this program the frequency distribution, rate, average and chi-square analyses were conducted. As a result, it is demonstrated that continuous studies should be conducted on the current and target customers in order to determine what the customer's feelings, thoughts and expectations are. Accordingly, product and service policies should be continuously guided.Publication A survey research on environmentally friendly consumption behavior(Scientific Publications, 2021-01-01) Turhan, Şule; Çakır, Sefa; Varoğlu, Selin Tuğba; TURHAN, ŞULE; Varoğlu, Selin Tuğba; Bursa Uludağ Üniversitesi/Ekonomi Bölümü; AAG-8086-2021; EBX-3218-2022This study applies conjoint analysis in order to evaluate consumer preferences for the product attributes of apple and it aims to forecasting the importance of the product charachter and attribute levels. In addition, environmental awareness of consumers, and environmentally friendly consumption behavior researched. A previous study by Manola (1990) has shown conjoint analysis provides results that might not be obtained from a survey where respondents are asked to directly state their assessment of the importance attributes. The results give us information about the trade-offs that consumers make between price, crispness, size, flavor, color of apple. According to the conjoint analysis results and the survey findings price is an important attribute that consumers take into account during the decision process of buying apples. The results show that price is the most critical attribute; it is almost twice as important as the second critical attribute which is color.