2010 Cilt 29 Sayı 2

Permanent URI for this collectionhttps://hdl.handle.net/11452/17723

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    A qualitative research on awareness levels of hotel managers in Bursa and Ankara regions about balanced scorecard and the perspective of ‘learning and growth’
    (Uludağ Üniversitesi, 2010) Eryılmaz, Mehmet Eymen; İktisadi ve İdari Bilimler Fakültesi
    With the rapid growth in recent years of the hospitality industry both in Turkey and worldwide, the issues of whether hotels have robust performance measurement systems and how to measure hotel performance have become more important than in the past. So this study investigated the awareness levels of hotel managers in Bursa and Ankara regions to “Balanced Scorecard (BSC)” and the “Learning and Growth (LG)” perspective of it. The findings revealed that hotel managers were not acquainted with either of the concepts. Having had the concepts explained to them, interviewees declared a belief in their importance. But they also attested that senior management attached less importance to these concepts than they individually attributed. On the other hand, in only one subdimension of the LG perspective of BSC, “employee lifestyle and well-being”, was a statistically significant difference found between the importance attributed to it by managers and by senior management.