2021 Cilt 40 Sayı 2

Permanent URI for this collectionhttps://hdl.handle.net/11452/27451

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Browsing by Subject "Consumer behavior"

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    Investigating the consumers’ compulsive buying tendencies within the scope of product category and demographical factors
    (Bursa Uludağ Üniversitesi, 2021-11-11) Baltacı, Alişan; Eser, Zeliha
    This study examines how compulsive buying behavior, which has a destructive effect on its sufferers, differs according to demographic variables and product types. According to the findings, in general, women, singles, and youngsters have a higher compulsive buying tendency than men, married ones, and the older population. Women have a higher compulsive buying tendency than men in fashion, cosmetics, supermarket, home, and hobby products, while men have the same tendency for automotive and sports products. According to the evaluation on marital status, singles have a higher compulsive buying tendency than married ones for fashion, cosmetics, electronics, sports, hobbies, and entertainment products. In contrast, married ones tend to buy baby care and garden products compulsively. From this point of view, it can be said that compulsive buying behavior may differ according to product groups and demographic variables.