Emel, Gül GökayPetriçli, GülcanKayguluoğlu, Cem2024-09-192024-09-192022-02-011303-099Xhttps://doi.org/10.21121/eab.787075https://dergipark.org.tr/en/pub/eab/issue/69289/787075https://hdl.handle.net/11452/44928The roof matrix represents correlations among engineering characteristics (EC) in the house of quality (HoQ) in Quality Functions Deployment (QFD). Correlations are usually measured qualitatively and omitted in the analysis. However, ignoring them may cause duplication of effort, decreased product performance, and unsatisfied customer requirements (CR). Hence, this paper intends to propose an approach to considering the correlations quantitatively. Fuzzy Cognitive Maps (FCM) were used for this purpose. Additionally, Axiomatic Design (AD), for examining relationships between CRs and ECs, and Fuzzy Analytic Hierarchy Process (FAHP) with the Extent Analysis (EA) were used for checking the consistency of the evaluations. The proposed approach was applied in a sheet metal die-making company for ranking CRs and ECs. Results show that FCM enables analysing the quantitative roof matrix practically. The square roof matrix that supports FCM's adjacency matrix structure successfully represents asymmetric relationships among ECs. Integrating the correlations into the analysis resulted in a change in the final ranking. It also helped determine the most manageable ECs, better satisfiable CRs, and most critical/least manageable ECs.eninfo:eu-repo/semantics/openAccessAnalytic hierarchy processProduct designQfdRequirementsInformationDecisionSystemRiskQuality function deploymentFuzzy cognitive mapsAsymmetric square roof matrixIndependence axiomFuzzy analytic hierarchy processExtent analysisSocial sciencesEconomicsBusiness & economicsReview00081995860000111713822210.21121/eab.787075